the lab
The origin of the experiment
bulhões lab is an experimental space where ideas, data, and creativity collide to generate bold and intelligent solutions. More than a portfolio, it's a mindset: breaking through the traditional marketing bubble, combining design, technology, strategy, and performance in a digital ecosystem that breathes innovation. Here, every project is a living experiment: iterative, analytical, and visually powerful. No ready-made formulas. Each delivery is customized, built with critical vision, digital mindset, and focus on what actually drives results.
who creates
Priscilla Bulhões is the mind behind the lab.
Driven by ideas, transformations, and the constant challenge of reinventing the obvious.
My journey has never been linear, and that's exactly what drives me. I transitioned from Law into the digital universe, gathering diverse experiences along the way. Today, my background connects Law, marketing, web, strategy, and digital security.
bulhões lab is my living laboratory.
It's where data, strategy, and imagination meet to test, create, and evolve — always with purpose.
Technical background
2022-2024
Postgraduate Degree in International Digital Marketing
ESPM
2020 - 2022
Postgraduate degree in Law, Innovation and Technology
CERS
2014 - 2019
Bachelor of Law
UNIRUY WYDEN
In a multidisciplinary environment connected to the global market, I developed skills in branding, SEO, digital media, web development, conversion funnels, data analysis, and consumer behavior.
It was here that I dove deep into the legal impacts of digital transformation: GDPR, blockchain, legal automation, regulatory innovation, and tech ethics.
I developed logical reasoning, strategic argumentation, and critical vision for solving complex problems — a foundation that still guides my professional practice.