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How to Create Professional Content with 5 Free Tools

  • Writer: Priscilla Bulhões
    Priscilla Bulhões
  • Sep 24
  • 3 min read

You know that moment when you're sitting in front of your computer staring at a blank screen, and creativity just... disappeared? Or when you've got a million ideas buzzing around your head but have no clue where to start?


Don't sweat it. Every content creator has been there.


Here's the thing: creating quality content doesn't have to feel like you're fighting an uphill battle against time and writer's block. The secret is having the right tools in your toolkit!


As a digital content analyst, I know how precious every minute is when you're hustling to deliver results. That's why I'm breaking down 5 free tools that I use daily to save time, spark better ideas, and make everything look way more professional.


1.  Answer the Public – Discover what your audience really wants to know


Want to create content that people are genuinely searching for on Google? Answer the Public serves up real questions that users are typing in. It's like getting a direct line to your audience's brain. I use it for posts, reels, blog articles, and video scripts that actually hit the mark.


How it works: Drop in any keyword related to your niche and boom – the tool creates this awesome visual with hundreds of real questions people are asking about that topic.


Why you'll be obsessed: You'll never run out of content ideas again. It's like having a content goldmine that's already been validated by your audience.


2. BuzzSumo – See what's absolutely crushing it


You know that "ugh, why didn't I think of that?" moment? BuzzSumo shows you exactly what content is blowing up online before you have to feel that FOMO.


How to use it: Search any topic and check out the most-shared content across social platforms. It's like having backstage access to what actually gets people engaged.


Why it's a total game-changer: No more shooting in the dark. You're creating with actual data backing you up. All you need to do is put your own spin on it and serve it up in whatever format your audience loves most.


3. TurboScribe – Turn audio into text in seconds


How many times have you had an amazing conversation, killer meeting, or brilliant idea recorded as audio, then totally bailed on using it because transcribing felt like such a pain? TurboScribe totally saved me!


It converts videos and audio files to text crazy fast. Just upload your file and you're done. The accuracy is honestly impressive, and yep – it's completely free.


Like magic, podcasts turn into blog posts, interviews become ebooks, and those random voice memos become actual structured content.


4. WhatFont? –  Identify any font instantly


Ever been browsing and spotted an interesting font, wondering "what font is this?" WhatFont? solves that question instantly. This browser extension reveals the exact typography used on any website.


Install it in your browser, hover over any text, and it spills the beans immediately.


It's perfect for keeping your creative team on the same page and bookmarking visual references that actually vibe with your brand identity.


5. ColorZilla – Grab any color you want


Visuals are strategy too. ColorZilla lets me snag any color I see on screen and grab its exact code.


Just click on whatever color caught your eye and get the HEX, RGB, or HSL code instantly. This way, I keep my color palette consistent and create content with that eye-catching aesthetic that stops the scroll.


Consistent color palette = stronger brand and way more attractive content.


How these tools will totally transform your workflow


Think about it: instead of burning 3 hours creating a single post from scratch, you're spending:


  • 15 minutes on Answer the Public grabbing validated ideas

  • 10 minutes on BuzzSumo checking what's working in your space

  • 5 minutes on TurboScribe transcribing something interesting

  • 2 minutes copying colors and fonts that actually work

  • The rest of your time focusing on what really matters: creating killer content


You'll pump out more content, higher quality stuff, in way less time.


Now it's up to you!


Are you going to keep racking your brain or start working smarter?


My suggestion: Choose one of the tools that caught your attention most and test it today. Seriously, right now. Stop what you're doing, access the tool and explore for 10 minutes.


I guarantee you won't want to create content without them anymore.

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